SEO · GEO · AEO for real estate

SEO and AI visibility for real estate agencies in Portugal.

Before requesting a valuation, a property owner researches their area, compares agencies and looks for answers. We make your team’s real local expertise easier to find in Google and AI answers.

Agreed scopebefore work starts
Seller questionsfrom sellers, in one language
1 local marketexamined in detail

First step

Find the right visibility package.

Tell us where you work. We’ll respond to arrange a conversation and agree the diagnostic scope.

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Plans from €250/month + VAT · Scale for agencies

The challenge

The first comparison can happen before the first contact.

Property portals show homes. Your agency needs to show local expertise. These are questions an owner may ask well before deciding who should value their property.

Example question

“How can I sell a home in Cascais efficiently?”

Example question

“Which agency knows the Oeiras market well?”

Example question

“Which documents do I need before requesting a valuation?”

Illustrative questions. The diagnostic uses questions tailored to the agency and market.

What you receive

Visibility, competitors and priorities in one diagnostic.

Instead of a generic report, we show what we found in seller questions, the agency’s public presence and the pages that need work.

01

Real questions

An agreed set of buyer and seller questions in the languages covered by your plan, with documented AI-answer and search-visibility tests.

02

Local comparison

Your agency, relevant competitors and the public sources that help a property owner compare options.

03

90-day plan

Priorities ordered by effort and expected impact, with clear decisions about what to fix first.

agents4agents · Report structurePresentation example · no invented results
Question tested

What answer did the owner find, and what agency information could support it?

Source verified

Website, Google Business Profile, directories or other relevant public pages.

Next action

A fix, page or piece of local evidence linked to the identified problem.

Our method

From the seller’s question to the next action.

We combine SEO fundamentals, local expertise and AI-answer tests. The agency’s team validates claims before any publication.

01

Define the market

Choose the area, language and questions asked by owners intending to sell.

02

Review the presence

Examine the site, indexing, Google Business Profile and agency consistency.

03

Test and compare

Document AI answers and compare relevant competitors’ public information.

04

Prioritize the work

Deliver fixes and content opportunities in an actionable 90-day plan.

SEO & AI VISIBILITY FOR REAL ESTATE

A clear scope. Consistent monthly progress.

Choose the support your business needs. Growth is our recommended starting point for established agents and small teams serving Portuguese and international clients.

Starter

Build your local visibility foundation.

Clarify your expertise online and monitor whether buyers and sellers encounter your business across search and four AI platforms.

€250/month + VAT

€0 setup · 3-month initial minimum

Initial implementation

One agent, one website, one locality and one language. Homepage, biography and up to two existing service/location pages.

Every month

Search and AI visibility monitoring across four platforms, one priority update to an existing page or profile, a one-page report and email support.

Choose Starter

Premium

Identify where competitors are being cited.

Improve the evidence supporting your agency through competitor and citation monitoring, greater content capacity and monthly strategic priorities.

€850/month + VAT

€0 setup · 6-month initial minimum

Initial implementation

One brand, one office and one website; Portuguese and English; up to five target localities and ten existing page URLs.

Every month

Two substantive content improvements in Portuguese and English, ongoing technical and profile improvements, competitor and citation-gap monitoring, a report and a 60-minute strategy call.

Choose Premium

Scale

Build a consistent presence across your agency.

Coordinate office and agent profiles, local content and reporting within one agreed programme.

From €1,500/month + VAT

Individually quoted onboarding · 6-month initial minimum

Initial implementation

Offices, agent profiles, websites, languages and target locations are named in your proposal.

Every month

Agreed content allocation, implementation capacity, competitor and citation-gap monitoring, and reporting across the contracted offices and agent profiles.

Discuss Scale

Every plan includes onboarding, an initial diagnostic across four AI engines, including ChatGPT, Perplexity and Google AI Overviews, and appropriate basic structured data within the agreed scope. Diagnostic questions, platforms and timing are agreed before starting. Rankings, AI recommendations and enquiry volumes are not guaranteed.

Scope and additional work

Initial page allocations are completed within the agreed onboarding schedule, not repeated each month, and do not stack across packages. Portuguese and English versions count as two URLs within the initial allocation. A substantive content improvement is an agreed article, service page, neighbourhood page or substantial rewrite. Each monthly topic includes Portuguese and English versions in Growth and Premium. Length and complexity are agreed before drafting, with one consolidated revision round. Starter covers an existing-page or profile update, not a new article.

Website rebuilds, substantial technical repairs, property feeds, CRM integrations, additional languages, offices, agent profiles and work beyond the agreed allocation require a separate proposal. Paid media and placement fees are not included. Additional services are quoted only for work outside your plan.

Monthly billing, excluding VAT. Starter and Growth have an initial 3-month minimum; Premium and Scale have an initial 6-month minimum. After the initial term, subscriptions continue monthly with 30 days’ cancellation notice and no new fixed-term commitment. Starter, Growth and Premium have €0 setup; Scale onboarding is quoted individually. These terms apply to new engagements; existing agreements and valid quotations are honoured. Any transition is agreed with the client at renewal with clear notice.

GETTING STARTED

Know what happens next.

What is included initially and every month?

Initial page allocations are completed within the agreed onboarding schedule, not repeated each month, and do not stack across packages. Portuguese and English versions count as two URLs within the initial allocation. A substantive content improvement is an agreed article, service page, neighbourhood page or substantial rewrite. Each monthly topic includes Portuguese and English versions in Growth and Premium. Length and complexity are agreed before drafting, with one consolidated revision round. Starter covers an existing-page or profile update, not a new article.

What are the commitment and setup terms?

Monthly billing, excluding VAT. Starter and Growth have an initial 3-month minimum; Premium and Scale have an initial 6-month minimum. After the initial term, subscriptions continue monthly with 30 days’ cancellation notice and no new fixed-term commitment. Starter, Growth and Premium have €0 setup; Scale onboarding is quoted individually. These terms apply to new engagements; existing agreements and valid quotations are honoured. Any transition is agreed with the client at renewal with clear notice.

What do you need from our agency?

We confirm your target clients and locations, collect business details and delegated website, Google Business Profile, Search Console and analytics access, and agree one client approver. You validate local expertise and claims. The implementation schedule begins once the required access and information are available.

How is progress reported?

Your monthly report shows completed work, observed Google and AI visibility, enquiries where attribution is available, and next priorities. AI mentions, recommendations and website citations are reported separately within the tested sample. Contact-button clicks are distinguished from actual enquiries.

What is a citation gap?

A citation gap identifies sources and competitors appearing in the tested AI answers where your agency is absent. Premium and Scale use this analysis to prioritise improvements to content and supporting evidence. We report mentions, recommendations and website citations separately within the tested sample. This measures observed visibility; it does not guarantee inclusion in future answers.

How does Starter differ from Google Business Profile management?

Google Business Profile management (€150/month + VAT) maintains one Google profile: four posts per month, up to ten review responses, routine updates and a short performance summary. Starter (€250/month + VAT) includes initial website foundations and a diagnostic, ongoing visibility monitoring across four AI platforms, and one priority monthly improvement to an existing page or profile. Starter does not include the standalone profile management posting and response allowance. Choose based on the work you need; any overlap is agreed before quoting additional services.

What determines the Scale quote?

Scale starts at €1,500/month + VAT. The proposal names the offices, brands, agent profiles, websites, languages and locations covered, plus content allocation, monitoring depth, implementation capacity and reporting cadence. An agent biography and an individually monitored agent presence have different workloads. Onboarding is quoted individually; additional scope is agreed before work begins.

Who it suits

Most useful when your agency can act on the findings.

We work best with independent or regional agencies seeking more valuation enquiries and seller listings in a local market.

  • Can authorize website changes
  • Can provide Search Console and Google Business Profile access
  • Can involve agents to validate local expertise
  • Can approve pages within the project timeline

Founder experience

We have built digital businesses around property decisions in Portugal.

The agents4agents founders have also built projects that help owners and professionals solve concrete problems with Portuguese properties.

Connects property owners with vetted professionals for renovations and repairs.

Helps diagnose, prevent and resolve mold and damp problems.

These projects show founder experience, not client results for the visibility service.

Frequently asked questions

What you need to know.

Can you guarantee our agency appears in ChatGPT?

No. No company controls platform answers. We improve the information they can find and document tests without guaranteeing inclusion.

Does this replace the SEO we already do?

No. AI search also depends on SEO fundamentals and reliable public information. The diagnostic identifies what is worth improving in your current presence.

What do GEO and AEO mean?

GEO concerns visibility in AI-generated answers. AEO focuses on clear answers to specific questions. We work on both alongside local SEO and verifiable content.

Do we need an in-house technical team?

We need site access and someone to approve information and changes. Implementation scope depends on who can make technical updates.

Can you work in Portuguese and English?

Yes. We adapt pages and questions for Portuguese and English-speaking audiences according to their search intent.

Let’s talk

Find where your agency can gain ground.

Tell us where you work and what your team’s priority is. We’ll use that information to prepare a conversation about the diagnostic, sprint or monthly programme.

The details in this form are sent through Formspree so we can respond to your enquiry.

Prefer email? Write to hello@agents4agents.pt.

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