agentsInsights
Starter, Growth, Premium or Scale: how to choose the right package
Updated 22 September 2026
Starter €250, Growth €500, Premium €850 and Scale from €1,500 per month, all + VAT. Choose by locations, languages and the monthly implementation you need. Growth is recommended for established agents and small teams serving Portuguese and international clients.
| Package | Monthly + VAT | Initial term | Initial implementation | Every month |
|---|---|---|---|---|
| Starter Build your local visibility foundation. | €250 | 3-month initial minimum | One agent, one website, one locality and one language. Homepage, biography and up to two existing service/location pages. | Search and AI visibility monitoring across four platforms, one priority update to an existing page or profile, a one-page report and email support. |
| Growth Turn local knowledge into useful bilingual content. | €500 | 3-month initial minimum | One brand, one office and one website; Portuguese and English; up to three target localities and six existing page URLs. | One substantive content improvement in Portuguese and English, review/profile maintenance, a visibility report and a 30-minute strategy call. |
| Premium Identify where competitors are being cited. | €850 | 6-month initial minimum | One brand, one office and one website; Portuguese and English; up to five target localities and ten existing page URLs. | Two substantive content improvements in Portuguese and English, ongoing technical and profile improvements, competitor and citation-gap monitoring, a report and a 60-minute strategy call. |
| Scale Build a consistent presence across your agency. | From €1,500 | 6-month initial minimum | Offices, agent profiles, websites, languages and target locations are named in your proposal. | Agreed content allocation, implementation capacity, competitor and citation-gap monitoring, and reporting across the contracted offices and agent profiles. |
Every plan includes onboarding, an initial diagnostic across four AI engines, including ChatGPT, Perplexity and Google AI Overviews, and appropriate basic structured data within the agreed scope. Diagnostic questions, platforms and timing are agreed before starting. Rankings, AI recommendations and enquiry volumes are not guaranteed.
How do you choose?
Starter
Build your local visibility foundation. Clarify your expertise online and monitor whether buyers and sellers encounter your business across search and four AI platforms.
For an individual agent building a focused local presence.
Growth
Turn local knowledge into useful bilingual content. Strengthen the pages and profiles people use to assess your expertise before making contact.
For established agents and small teams serving Portuguese and international clients.
Premium
Identify where competitors are being cited. Improve the evidence supporting your agency through competitor and citation monitoring, greater content capacity and monthly strategic priorities.
For agencies needing ongoing content and broader local coverage.
Scale
Build a consistent presence across your agency. Coordinate office and agent profiles, local content and reporting within one agreed programme.
For agencies with multiple offices or substantial agent-profile requirements.
What is included?
Initial page allocations are completed within the agreed onboarding schedule, not repeated each month, and do not stack across packages. Portuguese and English versions count as two URLs within the initial allocation. A substantive content improvement is an agreed article, service page, neighbourhood page or substantial rewrite. Each monthly topic includes Portuguese and English versions in Growth and Premium. Length and complexity are agreed before drafting, with one consolidated revision round. Starter covers an existing-page or profile update, not a new article.
Website rebuilds, substantial technical repairs, property feeds, CRM integrations, additional languages, offices, agent profiles and work beyond the agreed allocation require a separate proposal. Paid media and placement fees are not included. Additional services are quoted only for work outside your plan.
Frequently asked questions
What is included initially and every month?
Initial page allocations are completed within the agreed onboarding schedule, not repeated each month, and do not stack across packages. Portuguese and English versions count as two URLs within the initial allocation. A substantive content improvement is an agreed article, service page, neighbourhood page or substantial rewrite. Each monthly topic includes Portuguese and English versions in Growth and Premium. Length and complexity are agreed before drafting, with one consolidated revision round. Starter covers an existing-page or profile update, not a new article.
What are the commitment and setup terms?
Monthly billing, excluding VAT. Starter and Growth have an initial 3-month minimum; Premium and Scale have an initial 6-month minimum. After the initial term, subscriptions continue monthly with 30 days’ cancellation notice and no new fixed-term commitment. Starter, Growth and Premium have €0 setup; Scale onboarding is quoted individually. These terms apply to new engagements; existing agreements and valid quotations are honoured. Any transition is agreed with the client at renewal with clear notice.
What do you need from our agency?
We confirm your target clients and locations, collect business details and delegated website, Google Business Profile, Search Console and analytics access, and agree one client approver. You validate local expertise and claims. The implementation schedule begins once the required access and information are available.
How is progress reported?
Your monthly report shows completed work, observed Google and AI visibility, enquiries where attribution is available, and next priorities. AI mentions, recommendations and website citations are reported separately within the tested sample. Contact-button clicks are distinguished from actual enquiries.
Request your free visibility check
What is a citation gap?
A citation gap identifies sources and competitors appearing in the tested AI answers where your agency is absent. Premium and Scale use this analysis to prioritise improvements to content and supporting evidence. We report mentions, recommendations and website citations separately within the tested sample. This measures observed visibility; it does not guarantee inclusion in future answers.
How does Starter differ from Google Business Profile management?
Google Business Profile management (€150/month + VAT) maintains one Google profile: four posts per month, up to ten review responses, routine updates and a short performance summary. Starter (€250/month + VAT) includes initial website foundations and a diagnostic, ongoing visibility monitoring across four AI platforms, and one priority monthly improvement to an existing page or profile. Starter does not include the standalone profile management posting and response allowance. Choose based on the work you need; any overlap is agreed before quoting additional services.
What determines the Scale quote?
Scale starts at €1,500/month + VAT. The proposal names the offices, brands, agent profiles, websites, languages and locations covered, plus content allocation, monitoring depth, implementation capacity and reporting cadence. An agent biography and an individually monitored agent presence have different workloads. Onboarding is quoted individually; additional scope is agreed before work begins.