agentsInsights
What a visibility diagnostic reveals (with example findings)
What's in this guide
- The diagnostic covers four AI engines plus website, Business Profile and local search presence.
- It's a starting point for the relationship, included in Starter, not a standalone product.
- Findings typically fall into a small number of recurring categories.
- Every example below is explicitly hypothetical, not a documented client result.
- The diagnostic feeds directly into the optimisation work that follows it.
What does the diagnostic actually check?
The diagnostic looks at four AI engines, including ChatGPT, Perplexity and Google AI Overviews, alongside the agency's website, Google Business Profile, and general local search presence. The goal is a structured snapshot: where does the agency currently show up, where does it not, and where is the information that does exist incomplete or inconsistent.
This isn't a ranking check in the traditional SEO sense. It's closer to an audit of what's discoverable and verifiable about the agency right now, across the channels buyers and sellers actually use.
What kind of gaps does it typically surface?
Common categories include a thin or generic About page, inconsistent NAP details between the website and Business Profile, a Business Profile with an incomplete category or no recent posts, and AI-engine answers that either don't mention the agency or describe it in vague, unverifiable terms.
None of this means a specific agency has all — or any — of these gaps; it means these are the categories the diagnostic is built to check.
Example finding: a generic About page
The pattern
A hypothetical agency's About page might state "years of experience in the local market" without naming the parishes covered, the kind of properties typically handled, or anything a reader could verify. The diagnostic would flag this as a gap not because the claim is false, but because it gives neither a human reader nor an AI system anything specific to reference — the fix, covered in the companion guide on proving local expertise online, is adding concrete, verifiable detail.
Example finding: inconsistent business details
The pattern
A hypothetical agency's Business Profile might list an old office address that no longer matches the website footer, left over from a move. The diagnostic would catch this as a NAP inconsistency — covered in more depth in the companion guide on getting a Google Business Profile right — since it's exactly the kind of mismatch that makes both search engines and AI systems less confident about which information is current.
Example finding: no mention in AI-generated answers
The pattern
When asked a question like "who's a good real estate agent in a specific Cascais parish," an AI system might not mention a hypothetical agency at all, even though it has an active, professional-looking website. This doesn't indicate a technical failure — it usually reflects some combination of thin content, inconsistent information, and limited verifiable detail across the public record, which is exactly what the rest of the diagnostic is designed to identify.
What happens after the diagnostic?
The diagnostic isn't the deliverable on its own — it's what the subsequent optimisation work is built around. Findings translate into specific priorities: fixing NAP inconsistencies, rewriting a thin About page, completing a Business Profile category, adding local content that answers real buyer and seller questions. Which of these get addressed, and how many pages or sections, depends on the package.
Which package includes the diagnostic?
The initial diagnostic is included in Starter (€250/month + VAT, €0 setup, 3-month minimum) rather than sold separately, and its findings carry forward into Growth, Premium and Scale rather than being repeated as a standalone purchase. Starter also includes homepage, About page and up to two local or service pages optimised, basic structured data, and monthly monitoring with a one-page report.
Frequently asked questions
QIs the diagnostic a one-time report or an ongoing service?
QDoes every agency have the same gaps?
QWill agents4agents publish my agency's specific findings?
QDoes a clean diagnostic mean no further work is needed?
Conclusion
A visibility diagnostic is a structured look at what's currently discoverable about an agency, not a verdict. The value is in turning what it finds into specific, prioritised work, which is why it's built into Starter rather than sold as a separate report.
This guide will be updated with anonymised, real findings once client diagnostics are available to share.
Curious what a diagnostic would find for your agency?
Explore the packages, or talk through what the diagnostic looks at.
Explore packages Request a conversationagents4agents does not guarantee search rankings, inclusion in AI answers, or a number of leads. Last updated: 2026-09-22.